Why Should We Write a Business Plan?
March 3, 2008 by alpercelk
Most of the people believe that writing a business plan is just a one way of wasting time. Instead of writing a business plan, we should focus on development,marketing and sales. I do not agree with them. Because if we do not plan some core topics, strategies of our company we will not be able to react the emerging markets or new opportunities in a correct way or timing.
We had a guest lecturer last weeks, who is one of the founder of eviware, Niclas. I really like his example, he said; “In soccer before you go to stadium all the team comes together and talk about the tactics. If you do not do that, while you are in the field there will not be enough time to think about every thing. Your opponents will start to attack you from the left, right and they will develop new tactics and so on. So; before going to pitch you should develop a core tactic, of course you can change it while you are in action. But still there must be a well defined tactic before you start”. In addition, while writing a business plan we should follow this circle; Discuss, Write, Read, Discuss, Rest, Read, Discuss, Write and Finish
Soccer example is great !!! , but in reality what happens is people spend too much time on making the business plans glamorous rather than working on the ground details.
Today “agility” is the name of the game.
Well i don’t undermine the importance of business plans , its just that “Well Executed” is sweeter than “Well Planned”.
Good !! Thanks