Last week was “China Week” at KTH and in order to celebrate it, students organized lots of different activities. There were many different kinds of public lectures, career days, parties, dinners and business case competition about the Ericsson’s business strategy in China. Ericsson has two biggest competitors in China, which are Huawei and ZTE
The case competition was mainly about the strategy of Ericsson against ZTE and Huawei. They are both growing very rapidly and Ericsson needs some clever solutions to gain more market share in Asia and Africa. To do that, they need to examine the competitors and see the big picture. The term “rapidly developing economies” is now being used to denote emerging markets such as China, Taiwan, Turkey, Brazil, Egypt, India, Indonesia, Mexico, Poland, Philippines, Russia, South Africa, South Korea and Malaysia that are undergoing rapid growth. In next 5-6 years most of the increase in mobile sector will come from the emerging markets. So it is really important for such a huge company to understand these countries and gain market share.
All in all, it was a great experience and i enjoyed a lot. I would like to thanks to my team mates again. It was a great case competition with full of fun and education.
