We can define Emerging Economies as those “regions of the world that are experiencing rapid informationalization under conditions of limited or partial industrialization.” It appears that emerging markets lie at the intersection of non-traditional user behavior, the rise of new user groups and community adoption of products and services, and innovations in product technologies and platforms. Examples of emerging markets include Russia, China, Turkey, Taiwan, India, Pakistan, Brazil, Egypt, United Arab Emirates and some more. But, obviously China is one of the most important in emerging markets.

By 2012, total mobile subscribers number will be doubled and about 90% of this increase will come from emerging markets. It means, more telecom operators will need to make business with technology and infrastructure providers and it means more market share for entrepreneurial companies. All of the mobile operators who wish to have customer base and sustainable competitive advantage over the competitors should start working these emerging markets and find local partners and people.
By creating new business models or exploiting new business opportunities in emerging markets is important and timing is crucial. May be after 5 years the market will be matured and it will be even harder to gain market share. So, it is time to pay attention to emerging markets now.