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Archive for the ‘Marketing’ Category

I am reading a book called Weird Ideas That Work by Robert I. Sutton. Professor Sutton from Stanford is a unique voice with an urgent message about how to generate and capitalize on new ides.  Since I count myself as an entrepreneurial person, I loved few ideas and want to share them with you. The [...]

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I am trying to find mission and vision statements for a project that I involved in. I just realized that mission-vision statement helps managers to pass the elevator test — the ability to explain the project to someone within two minutes. A good framework from Geoffrey Moore’s book Crossing the Chasm can help you to position your [...]

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This weekend I attended a workshop at Stockholm School of Entrepreneurship about Global Entrepreneurial Marketing. Workshop has been held by Rasmus Rahm, who is a Research Assistant at Stockholm School of Economics and Founder & Owner at Pop n Roll. It was a two days workshop and we have learnt lots of practical things. We [...]

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I strongly suggest to entrepreneurs and start-ups to go to Istanbul/Turkey between 7–12 October 2008 to join CeBIT Information Affair. Uniquely positioned to address the region’s flourishing ICT market, CeBIT Bilisim Eurasia is the ideal platform from which to launch new products and services.The 2008 show will boast a total exhibition area of 27,000 square [...]

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Most of the people believe that writing a business plan is just a one way of wasting time. Instead of writing a business plan, we should focus on development,marketing and sales. I do not agree with them. Because if we do not plan some core topics, strategies of our company we will not be able [...]

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While online video creates new ways in which to acquire and disseminate information, it does not appear to be replacing traditional media outlets. Eighty percent of consumers say that online video usage does not cut into their TV time.

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This morning Stockholm School of Entrepreneurship hold a breakfast seminar about “Social Media and Internet Marketing” and it was really a good seminar.
I am very familiar to the concepts and i like blogging, podcasting, video advertising and so on. But some small advices and clues can be listed as this:

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I am working on word of mouth marketing techniques and i want to share a very good presentation with all of you. I used the documents from “Napa Consulting Group” and i would like to thanks them.

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