I am reading a book called Weird Ideas That Work by Robert I. Sutton. Professor Sutton from Stanford is a unique voice with an urgent message about how to generate and capitalize on new ides. Since I count myself as an entrepreneurial person, I loved few ideas and want to share them with you. The [...]
Archive for the ‘Marketing’ Category
Weird Ideas That Work
Posted in Business, Entrepreneurship, Management, Marketing, tagged alper celik, çelik, enterpreneur, enterpreneurship, management science, robert i sutton, stanford, sutton, Weird Ideas That Work on April 18, 2009 | 1 Comment »
Mission Vision Statements
Posted in Business, Entrepreneurship, Marketing, entrepreneur, tagged alper, çelik, Business, crossing the chasm, Geoffrey Moore, Geoffrey Moore's book Crossing the Chasm, IT, KTH, mantra, mission statement, stockholm school of entrepreneurship, vision statement on April 14, 2009 | Leave a Comment »
I am trying to find mission and vision statements for a project that I involved in. I just realized that mission-vision statement helps managers to pass the elevator test — the ability to explain the project to someone within two minutes. A good framework from Geoffrey Moore’s book Crossing the Chasm can help you to position your [...]
Global Entrepreneurial Marketing
Posted in Business, Marketing, tagged alper, çelik, Business, entrepreneur, Entrepreneurship, global entrepreneurial marketing, KTH, Marketing, sses, Stockholm, Sweden on March 8, 2009 | 3 Comments »
This weekend I attended a workshop at Stockholm School of Entrepreneurship about Global Entrepreneurial Marketing. Workshop has been held by Rasmus Rahm, who is a Research Assistant at Stockholm School of Economics and Founder & Owner at Pop n Roll. It was a two days workshop and we have learnt lots of practical things. We [...]
CeBIT Bilişim Eurasia
Posted in Business, Entrepreneurship, ICT, Marketing, Venture Capital, Web, tagged alper, alper celik, çelik, Business, CeBIT, CeBIT Bilişim Eurasia, CeBIT Eurosia, entrepreneurs, Entrepreneurship, ICT, Istanbul, IT, KTH, startup, Stockholm, Sweden, web 2.0, web 3.0 on August 26, 2008 | Leave a Comment »
I strongly suggest to entrepreneurs and start-ups to go to Istanbul/Turkey between 7–12 October 2008 to join CeBIT Information Affair. Uniquely positioned to address the region’s flourishing ICT market, CeBIT Bilisim Eurasia is the ideal platform from which to launch new products and services.The 2008 show will boast a total exhibition area of 27,000 square [...]
Why Should We Write a Business Plan?
Posted in Business, Entrepreneurship, Marketing, tagged alper celik, Business, business plan, entrepreneur, Entrepreneurship, eviware, execution, GEL, growth, KTH, leadership, Niclas, planning, start-up, Stockholm, Sweden on March 3, 2008 | 2 Comments »
Most of the people believe that writing a business plan is just a one way of wasting time. Instead of writing a business plan, we should focus on development,marketing and sales. I do not agree with them. Because if we do not plan some core topics, strategies of our company we will not be able [...]
Word of Mouth Marketing Techniques
Posted in Business, Marketing, tagged Entrepreneurship, evengalism, evengalist, Marketing, marketing techniques, pazar, pazarlama, small business, word of mouth, word of mouth marketing techniques on February 23, 2008 | 2 Comments »
I am working on word of mouth marketing techniques and i want to share a very good presentation with all of you. I used the documents from “Napa Consulting Group” and i would like to thanks them.
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