While online video creates new ways in which to acquire and disseminate information, it does not appear to be replacing traditional media outlets. Eighty percent of consumers say that online video usage does not cut into their TV time.

However, differences by gender and streaming usage are apparent. For men, online video usage cuts into TV time significantly more than for women (29 percent and 16 percent,respectively). While 29 percent of heavy users of online content (those who view content more than once a week) claim that video usage cuts into their TV time; only 12 percent of those who view content once a month make that claim. Of the 51 percent of respondents who indicated that they would watch a television episode online after missing it on TV, heavy users are the most likely to do so – comprising 62 percent of that population.
Consumers like watching TV online for the convenience factor, but connectivity and small screen size are still a barrier. Consumer comments include: “It’s just as enjoyable as watching on television, plus you can watch when it’s convenient for you;” “I like that it is available at my convenience to watch the show. I dislike that even with DSL the quality isn’t as good as watching it on cable;” and “It usually takes some time to download it, and my screen is smaller than the TV screen.”

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References: http://www.advertising.com

This morning Stockholm School of Entrepreneurship hold a breakfast seminar about “Social Media and Internet Marketing” and it was really a good seminar.

I am very familiar to the concepts and i like blogging, podcasting, video advertising and so on. But some small advices and clues can be listed as this:

-RSS becoming really important
-Females like creating content but Males like uploading videos
-youtube, flickr, facebook, myspace are important to make a social impact
-blogs, microblogs and tumblelog are important. They make your brand or company more reachable for the customers and you let them see, read what is happening in the company, which makes them feel good and trust your brand
-and also search engine optimizations are very important

I’m also collecting material for a new whitepaper on the impact of social media.

- How did your blog/podcast/video help you connect better with customers?
- What new ideas, insights and impulses did you get from blogging, podcasting
or sharing videos on YouTube?
- What impact did the use of social media have in your particular job?
- How much more revenue were you able… okok, that was a joke .

If you have any story about how social media made a difference for you in our job or in making customers happy or in any other sense, please let me now and tell me about it.

I’m trying to get a better understanding on the impact of social media on everyday business life and on our ability to work. Many people believe that blogging, podcasting and other social media can be huge differentiator for a company like Sun and I’m one of them. I’d like to add the data to the belief, extract the mechanisms that make it work and provide the numbers and logic to show that the belief is a proven reality.

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