I strongly suggest to entrepreneurs and start-ups to go to Istanbul/Turkey between 7–12 October 2008 to join CeBIT Information Affair. Uniquely positioned to address the region’s flourishing ICT market, CeBIT Bilisim Eurasia is the ideal platform from which to launch new products and services.The 2008 show will boast a total exhibition area of 27,000 square meters divided up into four main sections: Business World, Digital Life, Telecommunications and Home Electronics.

Are you looking for a guaranteed way to boost your business into new dimensions? Then now is the time to set your compass for Turkey, a nation which is well on its way to becoming the number 1 digital business platform of Eurasia.

CeBIT Bilisim Eurasia attracts a highly global audience year after year, generating unrivalled opportunities for everyone interested in expanding their business base and tapping into new markets.

Indispensable for the Business World, the thematic sections will continue to present innovations and solutions that will shape the future.

CeBIT Bilişim Eurasia, where the “application, product and information” triad comes together in a unique environment, will be the most effective promotional platform to share your own business solutions with the rest of the world.

For more information click here

Mytopia is the world’s first online social gaming community where people can play casual, timeless games together in real time, from every corner of the web. Users on social networks like Facebook , MySpace, Bebo, Orkut and Hi5 can play seamlessly with users in widget communities like Apple, Google, Yahoo!, and Microsoft

There is a new casual gaming network in town that’s got some serious cross-platform chops. Don’t be fooled by the cutesy graphics. Today, Mytopia is simultaneously launching across Facebook, Bebo, MySpace (currently pending approval) and its own Website with eight games (Chess, Backgammon, Sudoku, Dominoes, Bingo, Spades, Hearts, Video Poker). On Monday, it will release the same games across the major Web and desktop widgets: iGoogle Gadgets, Apple Dashboard Widgets, Yahoo Widgets and Windows Vista Toolbar Widgets.

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Sources:

http://www.techcrunch.com/

http://www.mytopia.com/

While online video creates new ways in which to acquire and disseminate information, it does not appear to be replacing traditional media outlets. Eighty percent of consumers say that online video usage does not cut into their TV time.

However, differences by gender and streaming usage are apparent. For men, online video usage cuts into TV time significantly more than for women (29 percent and 16 percent,respectively). While 29 percent of heavy users of online content (those who view content more than once a week) claim that video usage cuts into their TV time; only 12 percent of those who view content once a month make that claim. Of the 51 percent of respondents who indicated that they would watch a television episode online after missing it on TV, heavy users are the most likely to do so – comprising 62 percent of that population.
Consumers like watching TV online for the convenience factor, but connectivity and small screen size are still a barrier. Consumer comments include: “It’s just as enjoyable as watching on television, plus you can watch when it’s convenient for you;” “I like that it is available at my convenience to watch the show. I dislike that even with DSL the quality isn’t as good as watching it on cable;” and “It usually takes some time to download it, and my screen is smaller than the TV screen.”

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References: http://www.advertising.com

This morning Stockholm School of Entrepreneurship hold a breakfast seminar about “Social Media and Internet Marketing” and it was really a good seminar.

I am very familiar to the concepts and i like blogging, podcasting, video advertising and so on. But some small advices and clues can be listed as this:

-RSS becoming really important
-Females like creating content but Males like uploading videos
-youtube, flickr, facebook, myspace are important to make a social impact
-blogs, microblogs and tumblelog are important. They make your brand or company more reachable for the customers and you let them see, read what is happening in the company, which makes them feel good and trust your brand
-and also search engine optimizations are very important

I’m also collecting material for a new whitepaper on the impact of social media.

- How did your blog/podcast/video help you connect better with customers?
- What new ideas, insights and impulses did you get from blogging, podcasting
or sharing videos on YouTube?
- What impact did the use of social media have in your particular job?
- How much more revenue were you able… okok, that was a joke .

If you have any story about how social media made a difference for you in our job or in making customers happy or in any other sense, please let me now and tell me about it.

I’m trying to get a better understanding on the impact of social media on everyday business life and on our ability to work. Many people believe that blogging, podcasting and other social media can be huge differentiator for a company like Sun and I’m one of them. I’d like to add the data to the belief, extract the mechanisms that make it work and provide the numbers and logic to show that the belief is a proven reality.

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One day, when i was first meeting with the internet it was so difficult for me to remember where should i click and what to do then. I was a little child and no english knowledge. I was always asking to my dad; “dad, where should i click now, where to write my name and password?” It was a huge problem for my dad, to show me again and again and again where to click, what to do and so on.

Imagine that you can put notes on the pages you visited before and write there small notes, about where to click, what to do and some clues about the that specific web page. After 13-14 years later now I am a computer engineer and i decided to help people who faced this kind of problems before. We developed a new technology which enable you to put sticky notes to the web pages like you put notes to your wall or post its.

Referring to the pictures in this post, you can see how easy ad fast to use it. Imagine that you are teaching using internet to to your children or a friend who is really not familiar to use internet. You can write notes about where they should click, where to write their user-names, passwords and then where should they click on.

This was only a simple scenario. We can create more and more scenarios. Imagine that you are away from home and you found something interesting on a web page and wanna show it to your wife, husband, girlf-friend, boy-friend. Basically, you can write post to the wall of the web page by using our product and then he/she can visit the same page and see what you think about any specific product, video, picture and so on.

We believe that this is a discontinuous innovation which will enable to use internet effectively. By using our product you can post notes, videos, musics and read and listen others’ notes. We will add so may other features soon but this is the best until we do the better.

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Since I am an entrepreneur, I have been in many mingling sessions and met with a lot of people. In my card holder I have about 100 different business cards(in 4-5 months) but unfortunately I cant remember many of them now (and I believe many of them don’t remember me either). After I realized this problem I was thinking about how to fix it (may be a business opportunity!!!) and decided to make a new and cool designed business card for myself.

Take a look at these cards and think again, could you remember the owner of one these cards easily or an ordinary one?

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There’s still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

Clearly, on the consumer side of things, Web 2.0 refers to blogs, Wikis, social networks, mashups. In other words, people using lightweight applications to publish their own content on the Internet and to connect with and collaborate with others using Web-based applications.

So, where’s the enterprise angle?

First, enterprises have been trying, mostly unsuccessfully, to impose top-down knowledge management, content management and collaboration systems. And employees have been resistant to those complex, rigid systems that add extra work to their busy lives.

Web. 2.0 technologies like blogs and Wikis are different. The technology doesn’t seem “corporate.” It doesn’t require training. The software is so easy-to-use that individuals or small workgroups can start a blog or a Wiki in no time, rather than having to go through the bureaucracy of getting a new application deployed through traditional IT channels. And Web 2.0 technologies represent the kind of bottom-up community that has more of a chance to take root, grow and continue to be used over time.

Web 1.0 Web 2.0
DoubleClick –> Google AdSense
Ofoto –> Flickr
Akamai –> BitTorrent
mp3.com –> Napster
Britannica Online –> Wikipedia
personal websites –> blogging
evite –> upcoming.org and EVDB
domain name speculation –> search engine optimization
page views –> cost per click
screen scraping –> web services
publishing –> participation
content management systems –> wikis
directories (taxonomy) –> tagging (“folksonomy”)
stickiness –> syndication

*Reference: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

For example, Serena Software is now using Facebook as its corporate intranet. Every week on “Facebook Fridays,” the company’s 800 employees are given time to spend on their Facebook profiles and to connect with co-workers, family and friends.

Where does IT fit in? When it comes to Web 2.0, IT needs to enable the technology and then step out of the way and let communities spring up on their own.

The second point of intersection between consumer-driven Web 2.0 technologies and enterprise business needs occurs when companies tap into the so-called wisdom of crowds. The most well-publicized example is Procter & Gamble which is using collaborative Web sites such as InnoCentive to soliciting new product ideas from consumers, rather than completely relying on internal product development teams.

Whether you believe Web 2.0 is a fad, whether you think it’s not applicable to serious enterprise IT or whether you’re inclined to embrace it, it’s clear that Web 2.0 is something IT execs need to address.

Some of the IT professionals recommend that IT organizations start looking for specific ways that Web 2.0 technologies can help advance the business. Start small. Use low-cost, lightweight applications. Give employees the opportunity to pick up the ball and run with it.

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REFERENCES:

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

http://www.networkworld.com/research/2008/011408-8-techs-web20.html?page=2

http://arcagility.wordpress.com/2008/01/14/the-50-most-popular-web-design-blog-posts-resources-cheat-sheets-of-2007/