This morning Stockholm School of Entrepreneurship hold a breakfast seminar about “Social Media and Internet Marketing” and it was really a good seminar.
I am very familiar to the concepts and i like blogging, podcasting, video advertising and so on. But some small advices and clues can be listed as this:
-RSS becoming really important
-Females like creating content but Males like uploading videos
-youtube, flickr, facebook, myspace are important to make a social impact
-blogs, microblogs and tumblelog are important. They make your brand or company more reachable for the customers and you let them see, read what is happening in the company, which makes them feel good and trust your brand
-and also search engine optimizations are very important
I’m also collecting material for a new whitepaper on the impact of social media.
– How did your blog/podcast/video help you connect better with customers?
– What new ideas, insights and impulses did you get from blogging, podcasting
or sharing videos on YouTube?
– What impact did the use of social media have in your particular job?
– How much more revenue were you able… okok, that was a joke :).
If you have any story about how social media made a difference for you in our job or in making customers happy or in any other sense, please let me now and tell me about it.
I’m trying to get a better understanding on the impact of social media on everyday business life and on our ability to work. Many people believe that blogging, podcasting and other social media can be huge differentiator for a company like Sun and I’m one of them. I’d like to add the data to the belief, extract the mechanisms that make it work and provide the numbers and logic to show that the belief is a proven reality.
IT - Telecom Business 
With blogs we can talk with our public, create strong connections and community.
Since I’m blogging great things happened by it, I knew a lot of great people and a lot of opportunities raised.
hi Silveira,
I also agree with you. I believe that blogs are the global way of talking to each other, they are kind of global conversations.
Glad that you liked the seminar! Interesting that you are writing a whitepaper. We’ll be glad to give you some more insights for that if you are interested? Just send me an email and we can set up a time for an interview.
/Linda
Urban Lifestyle
Hi Alper,
I would also suggest that you make a comparison between IBM’s Open Source Initiative (Blogs, Articles, Engagement of Third-party enterprises and ISV) and Microsoft’s mechanisms (MSDN webcasts, Channel 9 for/by students and IT professionals, whitepapers, etc)
I believe that there are a couple books about the subject of blogging and its added values, worth some search!
from the organizational and technical perspectives, I believe that each organizations(startups,SMEs,WorldClass) should have their own Social Media organizational unit supported and equipped by the needed technologies to enable them to publish and spread their media contents to various web 2.0 channels (youtube, Slideshare, Facebook, etc) at once seamlessly!!
Integrating “Social Media Management Portlets” to the organization’s portal infrastructure would be a very desired solution.
Its an idea! have a good day my dear friend 😉