4G (LTE) is just super cool!
I have been using LTE for quite some while and I just love it. It is much faster than even fix line and I do not want to connect to any wi-fi just because my 4G is the best. Yes, this is how i feel about it as an end-user. I love it and I am willing to pay an amount that will not cost me an arm and a leg. But, what is that amount which Telecom operators should ask for?
As a group product manager in a multi-national Swedish telecom operator, this is what a lot of people around me are thinking about. I have made some observations and these are my conclusions for a profitable 4G (LTE) business for Telcos.
4G (LTE) Succcess Factors:
1- wide and functioning coverage
2- wide selection of 4G (LTE) handsets
3- enable customers to test and try 4G (LTE)
4- 4G (LTE) prices starting close to 3G prices
5- bucket pricing which start small and grows by usage (like 1 Gb, 2 Gb, 4 Gb, 6 Gb, 8 Gb and 10 Gb buckets)
4G (LTE) Inhibitors:
1- “big cities only” coverage
2- limited 4G (LTE) enabled handsets
3- hard to switch from 3G to 4G for customers
4- much more higher prices for 4G (LTE) than 3G
5- unlimited data buckets
IT - Telecom Business 
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