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I have been training lots of sales teams on products that are newly launched or already on the market. I have met with real good sales people as well as regular ones. The only thing that was all same for any sales rep was the good results coming from the methodologies that I have applied at the beginning of the session. I will not go into the ways and methodologies I am using in this post but just wanted to share a lessons learned with you. (more…)
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I made an easy to understand definition of what internal (private) cloud and public cloud are. As I mentioned in my previous entry, I personally believe that we will see more and more internal cloud projects coming up in the market soon. Once this step is done, people will start connecting their internal clouds to each other or to external clouds. Then this will be the real cloud hype; a mix of internal and external clouds.

I think a sushi piece is a quite good example of an internal (private) cloud. Because it is a unit, which consist of server, storage, network, power& cooling, management software, infrastructure consultancy and support services and they all work perfectly together. Since business is changing because of some reason; competition, market regulation or any other reason, internal clouds will not be enough for business requirements. Once people need to connect it with other cloud stacks in the future, other internal and/or external clouds, then they will create their own plates, depending on their requirements, filled by different types of sushis, which will work perfectly with each other.

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Direct Marketing: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!”

Advertising: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.”

Telemarketing: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say “Hi, I’m very rich. Marry me.”

Public Relations: You’re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?”

Brand Recognition: You’re at a party and see a gorgeous girl. She walks up to you and says, “You are very rich..”

Customer Feedback: You see a gorgeous girl at a party. You go up to her and say, “I’m rich. Marry me” She gives you a nice hard slap on your face.

Demand and Supply Gap: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” And she introduces you to her husband

Competition: You see a gorgeous girl at a party. You go up to her and before you say, “I am very rich. Marry me!” she turns her face towards you———— she is your wife!

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kitapI am reading a book called Weird Ideas That Work by Robert I. Sutton. Professor Sutton from Stanford is a unique voice with an urgent message about how to generate and capitalize on new ides.  Since I count myself as an entrepreneurial person, I loved few ideas and want to share them with you. The book has 3 major parts; Why the weird ideas work, the weird ideas and putting the weird ideas to work. I did not like all of the weird ideas in this book and i am a little skeptical about some of them. But, still want to share few of my notes with you. If you are interested in management and innovation, I strongly recommend you to read this book.

Weird Ideas;

1- Hire slow learners

2- Hire people who make you uncomfortable, even those you dislike

3- Hire people you do not need

4- Encourage people to ignore and defy superiors and peers

5- Find some happy people and get them to fight

6- Reward success and failure, punish inaction

7- Decide to do something that you will probably fail, then convince yourself and everyone else that success is certain

8- Think of some ridiculous or impractical things to do, then plan to do them

9- Avoid, distract and bore customers, critics and anyone who just wants to talk about money

10- Dont try to learn anything from people who seems to have solved the problems you face

11- Forget the past, especially your company’s success

I personally did not like the weird idea 3 and 8. But these are for companies where innovation is a way of life. We can not apply these weird ideas in large and established companies. After all, the book is a breakthrough in management thinking, “weird ideas” can help organizations achieve a balance between sustaining performance and fostering new ideas. As a final message; to succeed, you need to be both conventional and weird.

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I am trying to find mission and vision statements for a project that I involved in. I just realized that mission-vision statement helps managers to pass the elevator test — the ability to explain the project to someone within two minutes. A good framework from Geoffrey Moore’s book Crossing the Chasm can help you to position your company or product. It follows the form:

For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key benefit, compelling reason to buy)
Unlike (primary competitive edge)
Our product (statement of primary differentiation)

Once you fill this form out, it will be easier for you to find your vision-mission statements.

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marketingThis weekend I attended a workshop at Stockholm School of Entrepreneurship about Global Entrepreneurial Marketing. Workshop has been held by Rasmus Rahm, who is a Research Assistant at Stockholm School of Economics and Founder & Owner at Pop n Roll. It was a two days workshop and we have learnt lots of practical things. We watched lots of commercials from different sectors and gained vast amount of tools and methods. As a summary;

1- Customer is the boss

2- Marketing is a complex thing and should not be seen as an isolated event. (more…)

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I strongly suggest to entrepreneurs and start-ups to go to Istanbul/Turkey between 7–12 October 2008 to join CeBIT Information Affair. Uniquely positioned to address the region’s flourishing ICT market, CeBIT Bilisim Eurasia is the ideal platform from which to launch new products and services.The 2008 show will boast a total exhibition area of 27,000 square meters divided up into four main sections: Business World, Digital Life, Telecommunications and Home Electronics.

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