One petabyte a day: That’s how much data BMW’s Connected Drive cars will generate by 2017 reckons BMW Group IT infrastructure chief Mario Müller.
I took out this note while listening BMW group’s Cloud presentation at Telecom Cloud Services Summit at Berlin this year. M2M data will need a lot of IT capacity and the data produced by machines will be a real source of revenue. I realized that a lot of Telcos are still confused when it comes to M2M and Cloud business models. Many invested heavily into the infrastructure and getting ready for a big fight against global giants such as Amazon. Well, sure they can differentiate based on their local market demans but I am a bit sceptical to IaaS, except storage, at all.
I realized that when Telcos talk about M2M it was all about providing connectivity and mainly about infrastructure when it comes to the Cloud. None of the CSPs really talked about Big Data yet. I believe enterprises need more than basic connectivity and infrastructure. I think they need a solution, which will help them create business intelligence and value for them. I think big data analytics and ICT business solutions are the future for CSPs.
Around sixty percent of CSPs fear they’ll be bit-pipe providers in the M2M and Cloud market. To avoid this, they must have the ambition to take some more risk and be more innovative. I do not agree at all – as one Telco professional stated on the panel- “telcos are expected to be evolutionary not revolutionary”. Telcos need to better understand the business value of their offers and be more a complete ICT providers, extracting intelligence from the pipe – instead of simply delivering connection from A to B.