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Posts Tagged ‘crossing the chasm’

I am trying to find mission and vision statements for a project that I involved in. I just realized that mission-vision statement helps managers to pass the elevator test — the ability to explain the project to someone within two minutes. A good framework from Geoffrey Moore’s book Crossing the Chasm can help you to position your company or product. It follows the form:

For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key benefit, compelling reason to buy)
Unlike (primary competitive edge)
Our product (statement of primary differentiation)

Once you fill this form out, it will be easier for you to find your vision-mission statements.

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I am a computer engineer and a master student in Sweden. I am studying ICT Entrepreneurship at The Royal Institute of Technology. Currently, I am working on an Open Source Project at KTH, Stockholm and i have done a Technology Adoption Life Cycle paper for Open Source, PC-Based Networking in Africa. I would like to share it with people and i am also waiting for your comments.

You can find the document from here

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One of my article about a book advice had been published in a magazin in Stocholm. You can find the article from here and have a look at what i wrote about Crossing the Chasm. I think this book is a must book for an entrepreneur.

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