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Posts Tagged ‘Geoffrey Moore’

I am trying to find mission and vision statements for a project that I involved in. I just realized that mission-vision statement helps managers to pass the elevator test — the ability to explain the project to someone within two minutes. A good framework from Geoffrey Moore’s book Crossing the Chasm can help you to position your company or product. It follows the form:

For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key benefit, compelling reason to buy)
Unlike (primary competitive edge)
Our product (statement of primary differentiation)

Once you fill this form out, it will be easier for you to find your vision-mission statements.

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