Profitable 4G (LTE) for Telcos

4G (LTE) is just super cool!

I have been using LTE for quite some while and I just love it. It is much faster than even fix line and I do not want to connect to any wi-fi just because my 4G is the best. Yes, this is how i feel about it as an end-user. I love it and I am willing to pay an amount that will not cost me an arm and a leg. But, what is that amount which Telecom operators should ask for?

As a group product manager in a multi-national Swedish telecom operator, this is what a lot of people around me are thinking about. I have made some observations and these are my conclusions for a profitable 4G (LTE) business for Telcos.

4G (LTE) Succcess Factors:
1- wide and functioning coverage
2- wide selection of 4G (LTE) handsets

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LTE First Impressions

I would like to share few things around LTE development in Sweden. First of all 4G has been adopted much faster than 3G. Remember that for the first years after introducing 3G, in most markets, there was hardly any data usage. Contrary to that, just like two years after the launch of LTE in Sweden, we are at the data usage level we were at with 3G at 10 years post-launch. I can clearly say we have already skipped the pre-maturity phase entirely.

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