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Posts Tagged ‘M2M’

What is the secret of success for Telecom operators in M2M? Selling few kb of data per device? Building deeper connections with enterprise customers? Learning how to sell a “solution”? I think all of these plus the ability to store & analyze data collected from the devices.

About 80% – 90% of the world’s data is unstructured, and most businesses don’t even attempt to use this data to their advantage. Imagine if you could afford to keep all the data generated by your business? Even more important, keep & analyze the most important data for you. For example, storing and analyzing terabytes of data over time might not add nearly as much value as analyzing 1 gigabyte of really important, impactful information in real time. Imagine if you had a way to analyze this data.

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Communications service providers (CSPs) are traditionally conservative, more focused on internal product innovation, targets mass-market services rather than niche-oriented. But  CSPs now have a strategic business challenge; they are not growing fast enough. Subscriber numbers are still growing at a high rate in the emerging markets, but this rate is much smaller in developed markets. Here in the Nordics, we see huge competition with brutal price wars and hopeless fight for growing market shares. Meanwhile, competition worldwide has increased tremendously and ARPU (avrg revenue per user) is not keeping pace with the additional network costs associated with modern time, high-bandwidth services like mobile TV, HD video and the likes.

open-APIs

Graph 1- Operators with a commercial web services offering, worldwide

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Trends and buzzwords are everywhere. On the other hand the core business of Telcos is shrinking. In such an environment, it is hard to find new revenue sources and keep the revenue figures green. In my world a telco should drive the core business with 100% focus on sales, cost consciousness and internal efficiency however look for alternative revenue sources for the future. In the presentation below, I try to tease you a bit on what might be those alternative revenue sources for Telcos. If you have any questions or comments feel free to contact me. I hope you enjoy it!

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convergenceI was thinking about the meaning of convergence in Telecom context this morning. I have came up to see this nice graph developed by VisionMobile. So what do you think are the vision, focal point and the compete based on will look like by 2015?

My guess is vision: connected devices, focal point: software/apps and compete based on: quality of content.

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One petabyte a day: That’s how much data BMW’s Connected Drive cars will generate by 2017 reckons BMW Group IT infrastructure chief Mario Müller.

I took out this note while listening BMW group’s Cloud presentation at Telecom Cloud Services Summit at Berlin this year. M2M data will need a lot of IT capacity and the data produced by machines will be a real source of revenue. I realized that a lot of Telcos are still confused when it comes to M2M and Cloud business models. Many invested heavily into the infrastructure and getting ready for a big fight against global giants such as Amazon. Well, sure they can differentiate based on their local market demans but I am a bit sceptical to IaaS, except storage, at all.

I realized that when Telcos talk about M2M it was all about providing connectivity and mainly about infrastructure when it comes to the Cloud. None of the CSPs really talked about Big Data yet. I believe enterprises need more than basic connectivity and infrastructure. I think they need a solution, which will help them create business intelligence and value for them. I think big data analytics and ICT business solutions are the future for CSPs.

Around sixty percent of CSPs fear they’ll be bit-pipe providers in the M2M and Cloud market. To avoid this, they must have the ambition to take some more risk and be more innovative. I do not agree at all – as one Telco professional stated on the panel- “telcos are expected to be evolutionary not revolutionary”. Telcos need to better understand the business value of their offers and be more a complete ICT providers, extracting intelligence from the pipe – instead of simply delivering connection from A to B.

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Yesterday at Kista sience tower, where is the sillicon valley of Sweden, we had a meeting with a vendor to discuss next generation switching, cloud, M2M and IMS. I think today’s network is quite lagacy and complex. IMS is coming but nothing big will happen in couple of years. Yet another interesting topic was  the interoperability of new network systems with the old, legacy ones up and running at the core today. Cloud and M2M are thightly related to each other and it is really up to a telco to position itself from connection only to solution provider in this journey. Do you have any experience on telco cloud services or IMS, what are your thinking around these topics?

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