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Posts Tagged ‘Marketing’

I have been training lots of sales teams on products that are newly launched or already on the market. I have met with real good sales people as well as regular ones. The only thing that was all same for any sales rep was the good results coming from the methodologies that I have applied at the beginning of the session. I will not go into the ways and methodologies I am using in this post but just wanted to share a lessons learned with you. (more…)
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Direct Marketing: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!”

Advertising: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.”

Telemarketing: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say “Hi, I’m very rich. Marry me.”

Public Relations: You’re at a party and see a gorgeous girl. You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?”

Brand Recognition: You’re at a party and see a gorgeous girl. She walks up to you and says, “You are very rich..”

Customer Feedback: You see a gorgeous girl at a party. You go up to her and say, “I’m rich. Marry me” She gives you a nice hard slap on your face.

Demand and Supply Gap: You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” And she introduces you to her husband

Competition: You see a gorgeous girl at a party. You go up to her and before you say, “I am very rich. Marry me!” she turns her face towards you———— she is your wife!

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marketingThis weekend I attended a workshop at Stockholm School of Entrepreneurship about Global Entrepreneurial Marketing. Workshop has been held by Rasmus Rahm, who is a Research Assistant at Stockholm School of Economics and Founder & Owner at Pop n Roll. It was a two days workshop and we have learnt lots of practical things. We watched lots of commercials from different sectors and gained vast amount of tools and methods. As a summary;

1- Customer is the boss

2- Marketing is a complex thing and should not be seen as an isolated event. (more…)

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One of my article about a book advice had been published in a magazin in Stocholm. You can find the article from here and have a look at what i wrote about Crossing the Chasm. I think this book is a must book for an entrepreneur.

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While online video creates new ways in which to acquire and disseminate information, it does not appear to be replacing traditional media outlets. Eighty percent of consumers say that online video usage does not cut into their TV time. (more…)

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This morning Stockholm School of Entrepreneurship hold a breakfast seminar about “Social Media and Internet Marketing” and it was really a good seminar.

I am very familiar to the concepts and i like blogging, podcasting, video advertising and so on. But some small advices and clues can be listed as this:

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I am working on word of mouth marketing techniques and i want to share a very good presentation with all of you. I used the documents from “Napa Consulting Group” and i would like to thanks them.

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